"Busy"ness

Ever heard of it?

What if?

It often fascinates me to see people speculating over different things even though they know that they can't change what is going to happen.And by that statement don't think I don't fall into this group.Direct to the point-"What if Microsoft overtakes Yahoo?and what if Google succeeds in blocking Microsoft's bid?" .I'll deal the point in a business oriented view rather than customer oriented.

What if MS wins?

Microsoft could stop the decreasing popularity of hotmail by joining with yahoomail and make its top position secure in mail and IM categories.This could be a blow to Gmail's aspiration of becoming number one in mail.The loss in IM does not cause direct effect as Gtalk(Google's IM client) doesn't serve any ads though it has some indirect effects.check out the following analysis of the visitors to 3 sites.


Microsoft could take on Yahoo's advertising network adding to its acquisition of aQuantive so as to give strong threat to Google which has the largest ad network.But it may not be the main threat for Google's adserving network.Its threat is from smaller ones in field like WidgetBucks , Adbrite etc.

Microsoft could take hold of Yahoo's Flickr which is already a leader in the field.Google's Picasa could suffer from one more blow.They also get hold of Y!Answers and Y!Finance the top runners in their respective fields.

The Yahoo share price could rise on the tide of Microsoft's goodwill and affect the already declining GOOG share value.

This could also be considered as gateway for Microsoft's web dominance adding to its dominance in the Desktop and OS areas.

What if Google succeeds in blocking?


This could secure Google's search and adserving share causing it to increase its internal resources.This could also make Yahoo,the main competitor to its services, be dependent on it.

This could be a strong blow to Microsoft and would motivate Google into entering its most speculated Productivity tools and OS areas.

They could become the dominators who oppose dominance. Their advocacy against Microsoft's dominance would have reached the people causing them to dominate.

The GOOG share price could rise due to the ride making it increase its assets.

Should be a tit-for-tat to Microsoft for interfering in its purchase of DoubleClick and could degrade the future hopes of Microsoft of web dominance.

Google might turn more aggressive in its policies giving rise to some more new developments in their fields.



Finally, in a different view ,as a normal user of thyir services I would like to quote this

Add it up and you have a monopoly pissing match with Google and its search dominance in one corner and Microsoft and its Windows market share in the other. Pick your poison.

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